Connect your product catalog to GS1 Poland's GDSN data pool. Reach Biedronka (3,400+ stores), Kaufland Poland, Żabka (7,000+ locations), and Auchan Poland automatically.
Poland is the largest grocery market in Central & Eastern Europe — €125B annually — and it's growing fast.
PLN 550 billion in annual food retail. Biedronka alone has 3,400+ stores — and they all require GDSN-compliant product data.
Poland's grocery market is dominated by discount and convenience formats. Biedronka (Jeronimo Martins) is the undisputed leader, followed by international chains Lidl and Kaufland, and the ubiquitous Żabka convenience network.
The Poland connector will provide full GS1 Poland data pool integration, Polish-language attribute mapping, compliance validation, and real-time synchronisation — enabling you to reach all major Polish retailers simultaneously.
Direct integration with GS1 Poland's GDSN data pool, the platform used by Biedronka, Lidl Poland, Kaufland Poland, and all major Polish retailers.
Automated validation against Polish market requirements including Polish-language descriptions, EU food labelling with Polish adaptations, GPC codes, and GTIN validation.
Pre-built mappings for Poland's largest retailers — Biedronka (34% market share, 3,400+ stores) and Żabka (7,000+ convenience stores).
Poland is the gateway to Central and Eastern Europe. Manage Poland alongside Germany, France, and other European markets from one Syncra dashboard.
Get your GDSN Compliance Audit now — €29 one-time. See exactly what's blocking your product data from being accepted by European retailers.
Be the first to know when the Poland connector launches. Early waitlist members get priority access and special pricing.
GS1 Poland is the local GS1 Member Organisation responsible for GDSN standards in Poland. GS1 Poland operates the national data pool and sets Polish-specific product data requirements. Through the GDSN network, suppliers synchronise their product master data with Polish retailers including Biedronka, Lidl Poland, Kaufland Poland, Żabka, and Auchan Poland — all of whom receive product information via GDSN-compliant data pools.
Through the GDSN Poland connector you can reach all major Polish retailers: Biedronka (Jeronimo Martins — 34%+ market share, 3,400+ stores, Poland's largest chain), Lidl Poland, Kaufland Poland, Żabka (7,000+ convenience stores), Auchan Poland, and Carrefour Poland. Together these retailers cover the vast majority of Poland's organised grocery retail.
Polish GDSN compliance requires Polish-language product descriptions and ingredient lists, compliance with EU food labelling regulation (EU 1169/2011) with Polish adaptations, Polish allergen declarations, GPC (Global Product Classification) codes, valid GTINs, and Polish-specific attribute sets defined by GS1 Poland. Products sold by Biedronka and Żabka often have additional private-label attribute requirements.
Poland's food retail market is approximately PLN 550 billion (€125B) annually — the largest grocery market in Central and Eastern Europe. Poland has the most dynamic retail sector in CEE, with Biedronka alone generating over PLN 75 billion in revenue. The market is growing rapidly as Polish consumer spending rises toward Western European levels.
Biedronka is Poland's dominant grocery retailer with 34%+ market share and 3,400+ stores — comparable in scale to Lidl Germany or ICA Sweden. For any supplier wanting to sell in Poland at scale, Biedronka is the key account. Biedronka requires full GDSN compliance for all product listings, making a GS1 Poland connector essential for international suppliers entering the Polish market.
Traditional GS1 Poland GDSN integration requires Polish market expertise, custom API development, and ongoing maintenance of Polish-specific data attributes. Syncra provides a plug-and-play connector with pre-built GS1 Poland API integration, automatic Polish compliance validation, Polish-language attribute mapping, and a unified dashboard for managing Poland alongside your other European markets.